Kids' dinnerware

IMANKI: From idea to revenue - 300 orders in the first 60 days.

Turning a plastic-free kids’ idea into revenue - clear target, sharp message, working funnel.

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Client:
IMANKI
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Result:
300 orders in 2 months
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Duration:
2 months
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Team Size:
1 person
Context

IMANKI is a Germany-based, plastic-free kids’ tableware brand founded by a first-time entrepreneur and mom of two.

When we engaged, there were no sales yet, no ICP (ideal customer profile), and no demand system - just a strong product idea (porcelain plates with a silicone suction base) and a clear intent: “launch the right way and understand what actually drives sales.” Marketing felt risky and ad spend felt like a black box; the goal was to build a workable go-to-market, not gamble on tactics.

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Client Challenges
  • Undefined ideal customer profile & journey. Early audience insights existed but weren’t fully translated into segment portraits and decision paths.
  • Category trust hurdles. New brand, foreign manufacturing perception, and the need to surface proofs of safety/quality.
  • Value communication. Parents choose on safety, functionality, design, eco credentials, price and reviews - yet the brand story needed to link those criteria to concrete product proofs.
  • Go-to-market from scratch. No funnel, no content system, no search footprint - everything had to be built.

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    What we did (strategy & build)
    • Codified the audience, segments, and journey
      We turned customer-development insights into working segments (“Traditionalists” vs. “Eco-conscious parents”), and scenario-specific needs. This became the backbone for targeting, creative, and PDP messaging.
    • ‍Articulated the product value proposition (and proofs)
      We made the core offer explicit: 0% plastic, 100% care - and anchored it in functional benefits (stable suction, protective silicone, scratch-resistant porcelain, easy to clean). We also scripted how to carry the “100% plastic-free” icon across site, packaging, and ads. We also highlighted the product’s market distinctiveness (porcelain + silicone suction combo), turning safety and eco credentials into simple, visual “reasons to believe.”  
    • Built the brand platform from buyer criteria
      Messaging and visuals reflected what parents say they value: reliability, eco materials, design that feels personal, transparency about materials and process, and fair value for money - mapped into site sections and ad copy blocks.
    • Launched a search-led demand engine + content system
      From zero, we drafted an SEO plan for high-intent queries (“eco tableware for babies,” “plastic-free kids plates”), a blog outline answering safety/material questions, and a visual/UGC plan (demo videos, comparisons/infographics) to move parents from awareness to evaluation.
    • Road-mapped product ladder & moats
      To support lifetime value and defensibility we proposed: impact-resistant coating, light motivational marks for kids, personalization (names), seasonal collections, companion items (mugs/spoons), quality-control storytelling, and IP options - all to drive repeat purchases and brand stickiness.  

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    Results
  • Site launched and first performance campaigns went live.
  • Commercial traction: 300 orders in the first two months of launch and 1300+ new followers captured via paid ads - establishing the first owned audience and revenue signal.
  • Capability shift: the founder moved from “no marketing experience” to operating with a clear customer profile, funnel, metrics, and a repeatable content/ads system.

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    300

    Orders in first 2 months

    1300+

    New Followers

    1

    Operating system: ICP, funnel, and content/ads playbook in place

    Nika Iman

    Owner

    “I finally saw my brand through the customer’s eyes and built a marketing system I can run. We crossed 300 orders in two months.”

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