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You know what needs to happen. You have the roadmap. But your team needs direction, your contractors need oversight, and your marketing needs a steady hand at the wheel. You need a CMO - but you’re not ready for a $200K+ full-time hire. Get executive-level marketing leadership, without the executive-level salary.
Your paid ads manager focuses on CPAs. Your social media person cares about engagement. Your content creator makes posts. But who’s making sure it all drives toward revenue? Who’s connecting the dots?
Campaigns launch without proper review. Budget gets spent on “opportunities” that aren’t aligned with your goals. Small decisions compound into strategic misalignment—and you only notice when it’s too late.
Every campaign brief needs your approval. Every budget decision lands on your desk. Every team conflict needs your mediation. You wanted to delegate, but instead you’re still micromanaging—because no one else has the strategic authority.
Some months feel like progress. Others feel like chaos. You can’t tell if your people are performing well or just staying busy. There are no clear KPIs, no accountability, no performance management.
A seasoned marketing executive costs $150-250K annually, plus benefits, equity, and onboarding time. You need that level of strategic leadership but your business isn’t quite ready for that full-time investment.
A Fractional CMO isn’t a consultant who delivers a report and disappears. It’s not an agency that executes in their own bubble. It’s ongoing executive leadership integrated into your business, accountable for results, leading your team toward measurable growth.
This is what changes when you have a CMO at the helm:
Time Commitment:
Minimum Commitment:
Minimum Commitment 3 months. Marketing transformation doesn’t happen overnight. Sustainable growth requires consistent leadership, team alignment, and time to optimize ment.
Delivery Model:
Remote collaboration using your preferred tools (Slack, Zoom, project management systems). Available for strategic calls, async communication, and emergency decision-making within agreed response times.
Great marketing doesn’t happen by accident. It happens when strategy meets execution—and someone capable is leading both. Let’s build that for your business.
From startups to enterprises, my clients share how my strategic consulting helped them achieve lasting success.
"Marina is one of the top talents I have had the privilege to work with. She played a critical role in building the e-commerce division of our company. She has an analytical mind and is capable to structure and put things in order. She is excellent in both building strategies and delivering their execution: many marketing campaigns and brand collaborations were initiated and implemented under Marina’s leadership."
"I had the pleasure of working with Marina Vaskina for 1.5 years when she served as E-Commerce Director at A.W.A.K.E. MODE. During her leadership, our online sales grew by 50% year-over-year thanks to her strategic vision and deep understanding of digital growth levers. After Marina transitioned to running her own consultancy, we continued working together on paid ads campaigns and once again I was impressed by her results-oriented mindset and reliability."
"Marina is a Marketing Consultant for my new clothing brand, Baliawear Resort Wear. She comes in monthly / quarterly to access our digital marketing strategies and provides us the tools and knowledge to understand how to drive both increased top line revenue and net profit. She breaks down and analyzes the at-times-overwhelming world of data and provides the company easy to execute directive to help us grow. She is the perfect blend of concise / caring. She puts in the work to understand a company and truly wants to help them improve. I cannot recommend Marina more. She is incredibly intelligent and can change the trajectory of a business!"
“I used to think my business was a toy. Marina rebuilt it as a system - clear segments, a product ladder, and a measurable funnel from masterclasses to core and advanced programs. Sales doubled in six months, and I finally see how every action connects to revenue.”
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“Thanks to Marina we ran a deep customer research - qual + quant, reviews, social listening - and turned it into segment-specific messaging and funnels. ROAS doubled, CAC dropped, and the work paid for itself within three weeks.”
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“I started with Marina absolutely terrified of marketing, but I left with a go-to-market strategy I could execute all on my own. We launched from zero and crossed 300 orders in the first 60 days. I now plan budgets, read my metrics, and know how to turn content and ads into sales.”
