Strategy-Led Execution. Not Just Campaign Management.

Most agencies run your ads and post on social media. I do something different: I execute with strategic thinking. Every campaign, every creative, every targeting decision is rooted in 20+ years of marketing experience - not just platform mechanics. This is what happens when execution is led by strategy, not the other way around.

Why Most Paid Ads & Social Fail

You’re Already Running Ads. So Why Aren’t They Working?
You’ve hired agencies. You’ve tried in-house specialists. You’re spending $5-15K per month on ads and social media. The campaigns are running. Posts are going out. Reports look busy.

But here’s what’s actually happening:

Your ads are tactical, not strategic.

Someone sets up campaigns based on “best practices” or what worked for their last client. There’s no deep understanding of your customer, your offer positioning, or your competitive landscape. Just templates and guesswork.

Creative is mediocre because strategy is missing.  

Generic messaging. Stock photos. Ads that look like everyone else’s. Why? Because your ads manager doesn’t understand what makes your customers buy—they only understand how to target and optimize.

Social media exists in its own bubble.

Posts go out on schedule. Engagement metrics get tracked. But there’s no connection to your sales funnel, no alignment with your paid campaigns, no strategic purpose. It’s content for content’s sake.

You’re optimizing for the wrong metrics.

Low CPC. High engagement. Growing followers. These look good in reports—but are they driving revenue? Most agencies optimize for what’s easy to improve, not what actually grows your business.

Nobody’s thinking about the full customer journey.

Your Facebook ads send people to a landing page that doesn’t match the message. Your Instagram content doesn’t lead anywhere. Your Google ads compete with each other. Nothing is connected because nobody’s looking at the whole picture.

You’re just another account number.

Agencies managing 30+ clients can’t give you strategic attention. You get a junior account manager who follows playbooks, not someone who understands your business model and makes decisions like an owner.

Schedule a Discovery Call
Schedule a Discovery Call

This Isn’t Just Execution. It’s Intelligent Execution.

Here’s what changes when your paid ads and social media are led by someone with 20+ years of strategic marketing experience - not just someone who knows how to use Meta Ads Manager:

1

We start with understanding, not tactics.

Before we touch a campaign, we audit your business: Who’s actually buying? What’s your competitive position? What’s working and what’s broken in your funnel? Strategy informs execution, always.
Icon
2

Every campaign is built around your offer, not platform features.

We don’t just optimize targeting and bidding. We develop the offer strategy, craft the messaging, design the customer journey, and then execute it across platforms. The tactics serve the strategy, not vice versa.
Icon
3

Creative is strategic, not decorative.

Every ad, every post, every piece of content is designed to move your specific customer through your specific funnel. We understand what motivates them, what objections they have, and what message converts them - because we think like marketers, not designers.
Icon
4

Everything connects to revenue, not vanity metrics.  

We optimize for outcomes that matter to your business: ROAS, customer acquisition cost, conversion rates, revenue contribution. Not likes, not engagement rates, not reach—unless those metrics directly correlate to revenue.
Icon
Schedule a Discovery Call
Schedule a Discovery Call

Full-Service Paid Advertising & Social Media Management

Paid Advertising Management

You get the strategic thinking of a senior marketing executive- applied specifically to your business, without the cost and commitment of a full-time hire.
Schedule Your CMO Consultation
Schedule Your CMO Consultation

Paid Advertising Management

  • Platforms We Manage:
  • - Meta (Facebook & Instagram Ads)
  • - Google Ads (Search, Display, YouTube)
  • - TikTok Ads
  • What’s Included:
  • - Strategic Foundation
    Complete account audit and competitive analysis. We identify what’s working, what’s wasting money, and where the opportunities are.
  • - Campaign Strategy & Planning  
    Offer development, audience segmentation, funnel architecture, and messaging strategy. We don’t just set up campaigns - we architect the entire paid acquisition system.
  • - Creative Development
    Ad copywriting, creative direction, and asset production (static ads, carousel ads, video ads). Every creative is designed to convert your specific audience, not just look pretty.
  • - Campaign Execution & Management  
    Full campaign setup, launch, and ongoing management across all platforms. Bidding optimization, audience testing, placement strategy, budget allocation - all handled.
  • - A/B Testing & Optimization
    Systematic testing of offers, creatives, audiences, and landing pages. Data-driven decisions, not hunches.
  • - Landing Page Strategy  
    Recommendations and direction for landing page optimization. We ensure your post-click experience matches your ad promise and converts efficiently.
  • - Performance Monitoring & Reporting
    Monthly performance reports with strategic analysis. You see what’s working, what’s not, and what we’re doing to improve—in plain language, not jargon.
  • - Minimum Ad Spend: $4,000/month
    Strategic execution requires sufficient budget to test, learn, and optimize across platforms.

Social Media Management

  • Platforms We Manage:
  • - Instagram
  • - Facebook
  • - TikTok
  • - LinkedIn
  • What’s Included:
  • - Social Media Strategy
    Platform selection, content pillars, posting strategy, and community engagement approach aligned with your business goals and customer journey.
  • - Content Creation
    Strategy, copywriting, graphic design, and content production. We create content that serves your funnel, not just fills your feed.
  • - Content Scheduling & Publishing
    Strategic posting schedule optimized for your audience and platform algorithms. Consistent presence without the daily stress.
  • - Community Management  
    Responding to comments, messages, and engagement. Building relationships, not just broadcasting.
  • - Social Advertising Integration  
    Your organic social and paid social work together as one cohesive strategy, not competing initiatives.
  • - Performance Analytics
    Monthly reporting on what content drives engagement, traffic, and conversions—with strategic recommendations for improvement.
Schedule a Discovery Call
Schedule a Discovery Call

From Audit to Optimization: Our Execution Process

Phase 1

Strategic Foundation (Week 1-2)

  • Deep Dive Audit
    We analyze your current ads, social presence, website, competitors, and customer data. We identify what’s working, what’s broken, and where the biggest opportunities are.
  • Strategy Development
    Based on the audit, we develop your campaign strategy: target audiences, messaging angles, offer positioning, funnel architecture, and creative direction.
  • Account Setup & Infrastructure
    Proper tracking implementation, conversion setup, audience building, and campaign architecture. We build the foundation for scalable, measurable growth.
Icon
Phase 2

Launch & Testing (Month 1-2)

What you receive:
  • Campaign Launch
    We launch strategically designed campaigns with multiple tests running: audiences, offers, creatives, and landing page variations.
  • Rapid Iteration*
    Weekly monitoring and optimization. We kill what’s not working and scale what is—fast.
  • Creative Production  
    Ongoing development of new ad creatives and social content based on performance data and strategic insights.
Phase 3

Scale & Optimization (Month 3+)

  • Performance Scaling  
    Once we identify winning campaigns, we scale strategically - expanding budgets, testing new audiences, and exploring new platforms.
  • Continuous Optimization  
    Ongoing refinement of targeting, creative, offers, and funnels. Marketing is never “done”—we’re always testing and improving.
  • Strategic Reporting  
    Monthly strategy sessions where we review performance, discuss what we learned, and plan the next phase of growth.
Minimum Commitment: 3 months
Paid advertising and social media require time to test, learn, and optimize. Meaningful results compound over time - we need at least 90 days to deliver sustainable growth.

Behind every win: My case studies

See all case studies
See all case studies
Apparel

Lucky In Love: From wholesale-only to a seven-figure DTC engine in 2 years

E-commerce share of total revenue
20%
Return on advertising spend (ROAS)
600%
See detail
Icon
E-learning

Scoolinary - turning “Who is our customer?” into profitable growth

ROAS efficiency increase
2X
See detail
Icon
Music

Miami DJ Academy - From local DJ classes to 2X sales in 6 months

Revenue Growth in 6 Months
100%
See detail
Icon

Is This Right for Your Business?

Start your free discovery call

You get the strategic thinking of a senior marketing executive- applied specifically to your business, without the cost and commitment of a full-time hire.
Schedule a Discovery Call
Schedule a Discovery Call

This is a perfect fit if:

  • ✅ Your business generates $2-10M/month and you have marketing budget to invest  
  • ✅ You can commit $4K+/month to ad spend (beyond management fees)
  • ✅ You’re already running ads but not seeing the ROI you expected  
  • ✅ You want strategic execution, not just someone pressing buttons  
  • ✅ You’re committed to at least 3 months (because meaningful optimization takes time)  
  • ✅ You value deep business understanding over cheap, generic execution

This is NOT a fit if:

  • ❌ Your monthly ad budget is under $4K (you need more runway to test effectively)
  • ❌ You expect immediate results without testing and optimization time  
  • ❌ You want the cheapest option (there are plenty of low-cost agencies)
  • ❌ You’re not willing to commit at least 3 months  
  • ❌ You want to micromanage every creative and tactical decision

Other services

Image
Marketing Strategy
Image
Fractional CMO
Image
1-on-1 Strategic Consultation