.png)
You’ve built a successful business. You have a team, contractors, and marketing spend. But somewhere along the way, you lost the thread. Marketing feels like chaos, not a growth engine. It’s time to take back control not by doing it yourself, but by understanding the system and leading it strategically.
The problem isn’t that you need better marketers. The problem is you need a system - one where:
This is what strategic marketing leadership looks like. And it doesn’t require you to become a marketing expert. It requires you to have clarity, structure, and the right framework.
This isn’t about theory or templates. This is about your business, your market, and your specific growth opportunities. Here’s how we build your marketing strategy
You’re not working with a junior marketer or an agency account manager. You’re working directly with an award-winning marketing strategist who has:
From startups to enterprises, my clients share how my strategic consulting helped them achieve lasting success.
"Marina is one of the top talents I have had the privilege to work with. She played a critical role in building the e-commerce division of our company. She has an analytical mind and is capable to structure and put things in order. She is excellent in both building strategies and delivering their execution: many marketing campaigns and brand collaborations were initiated and implemented under Marina’s leadership."
"I had the pleasure of working with Marina Vaskina for 1.5 years when she served as E-Commerce Director at A.W.A.K.E. MODE. During her leadership, our online sales grew by 50% year-over-year thanks to her strategic vision and deep understanding of digital growth levers. After Marina transitioned to running her own consultancy, we continued working together on paid ads campaigns and once again I was impressed by her results-oriented mindset and reliability."
"Marina is a Marketing Consultant for my new clothing brand, Baliawear Resort Wear. She comes in monthly / quarterly to access our digital marketing strategies and provides us the tools and knowledge to understand how to drive both increased top line revenue and net profit. She breaks down and analyzes the at-times-overwhelming world of data and provides the company easy to execute directive to help us grow. She is the perfect blend of concise / caring. She puts in the work to understand a company and truly wants to help them improve. I cannot recommend Marina more. She is incredibly intelligent and can change the trajectory of a business!"
“I used to think my business was a toy. Marina rebuilt it as a system - clear segments, a product ladder, and a measurable funnel from masterclasses to core and advanced programs. Sales doubled in six months, and I finally see how every action connects to revenue.”
.png)
“Thanks to Marina we ran a deep customer research - qual + quant, reviews, social listening - and turned it into segment-specific messaging and funnels. ROAS doubled, CAC dropped, and the work paid for itself within three weeks.”
.jpeg)
“I started with Marina absolutely terrified of marketing, but I left with a go-to-market strategy I could execute all on my own. We launched from zero and crossed 300 orders in the first 60 days. I now plan budgets, read my metrics, and know how to turn content and ads into sales.”
We’ve compiled answers to the most common questions clients ask about our business strategy consulting.
Business owners generating $2-10M monthly revenue who have a team and marketing spend, but lack clarity and control over their marketing system. You’re not looking to do the work yourself—you’re looking to understand the strategy and lead confidently.
Most strategy projects are completed within 3-4 weeks from the initial interview to final delivery. The timeline depends on the complexity of your business and market.
I specialize in strategy development. However, the deliverables include a clear implementation roadmap so you can execute with your internal team or contractors. If you need implementation support, we can discuss ongoing advisory or project-based collaboration.
Perfect. Complex markets require sophisticated strategy, not cookie-cutter solutions. My 20+ years across diverse industries (technology, e-commerce, education, services) means I can quickly understand market dynamics and identify opportunities others miss.
Agencies execute tactics. I build strategy. You’ll work directly with me - not a junior strategist or account coordinator. You get 20+ years of senior marketing leadership, international experience, and award-winning strategic thinking, distilled into a clear roadmap for your specific business.
Many business owners have hired “strategists” who delivered generic frameworks or beautiful slide decks with no real insight. This is different. We start with deep qualitative research into your actual customers and market, not assumptions. The strategy is built on data, competitive intelligence, and real-world market dynamics - not theory.
